National Newspaper Week

Publisher's Toolkit

News Media Canada is pleased to provide this Publisher's Toolkit, with the official logo, ideas, editorial resources, and print and digital ads. We encourage members to download and publish these materials during this week-long celebration and promote the enduring strength of the newspaper industry.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at

2018 Logo

Click the logo image to download the official 2018 National Newspaper Week logo in a variety of formats. (ZIP file, 3.0 MB)

National Newspaper Week

Publisher's Toolkit Guidebook

Read about the #NowMoreThanEver campaign and discover ways to amplify the message that Newspapers Matter in your local community.

National Ad Campaign

Publishers are encouraged to participate in this nation-wide advertising campaign running in newspaper pages and websites from coast to coast to coast. Click the preview image to access the ad in print and digital formats.

Carrier Appreciation Day Ads

This year, we celebrate Canadian Carrier Appreciation Day on Saturday, October 6, to recognize the critical role of newspaper carriers in providing Canadians with access to trusted journalism. Click the preview image to access the ad in print and digital formats.

Editorial Support

View our selection of op-ed pieces written especially for National Newspaper Week. Publish any of these free-for-use pieces verbatim or use them as inspiration to write your own.

#NowMoreThanEver - National Newspaper Week 2018

Trusted Source

by Bob Cox, Publisher, Winnipeg Free Press, and Chair of the Board of News Media Canada
#NowMoreThanEver - National Newspaper Week 2018

Newspapers Matter

by Margaret Hasein, Publisher, Biggar Independent, Biggar, SK
#NowMoreThanEver - National Newspaper Week 2018

Our Readers Trust Our News

by Paul MacNeill, Publisher, Island Press Ltd., PE
#NowMoreThanEver - National Newspaper Week 2018

Now More Than Ever

by Steve Nixon, Executive Director, Saskatchewan Weekly Newspapers Association
#NowMoreThanEver - National Newspaper Week 2018

Newspapers Matter – Now More Than Ever

by Dave Adsett, Publisher, The Wellington Advertiser, Fergus, ON
#NowMoreThanEver - National Newspaper Week 2018

Is researched, reasoned journalism the next endangered species?

by Sarah Holmes, Publisher and Owner, Gabriola Sounder, BC

Editorial Cartoon

News Media Canada has commissioned an editorial cartoon specifically for National Newspaper Week. Nationally syndicated editorial cartoonist Patrick LaMontagne has created an exclusive cartoon highlighting truth in journalism. His current clients can choose to use this cartoon during the week of October 1-7 and he will also offer community newspapers special pricing for one-time use.  Contact Patrick directly at to obtain high-resolution artwork for publishing.

Filler Ads

Use these small space/filler print ads to help promote National Newspaper Week and encourage readers to pledge their support at Click the preview image to access the ads.


Looking for creative ways to engage your community? Browse the ideas featured in the weekly Idea Generator newsletters.

News about National Newspaper Week