Newspapers Canada is pleased to announce the winners of the 2012 Extra Awards. The annual awards program celebrates innovative newspaper advertising in print and digital formats.
At this year’s competition, BleuBlancRouge took home a Gold award and Best of Show for its creative work in transforming the front page of The Montreal Gazette into a “Tweet Edition.” RETHINK received three Gold awards, one Bronze and two Honourable Mentions while lg2 earned two Golds and one Bronze.
“We are thrilled with the quality and quantity of fabulous ads that are submitted each year to the Extra Awards,” said Suzanne Raitt, vice-president of marketing and innovation at Newspapers Canada. “We continue to see print newspapers used to effectively deliver advertisers messages with powerful creative. As well, outstanding and innovative use of the newspaper medium contributed to the success of many of campaigns. In addition, ads on newspaper sites continue to impress with their originality and impact.”
A complete list of all the winners and examples of their winning ad campaigns can be viewed online at www.newspaperscanada.ca/extras
Newspapers Canada would like to thank all of the entrants and judges who participated in this year's competition.