Total 2014 advertising revenue for community newspapers in Canada was $968 million. Community newspapers also reported an additional $90 million in other related revenue.
Highlights from the latest annual revenue survey include:
- Print advertising revenue represents the majority (97%) of revenue at $935 million. The majority (71%) of community newspaper revenue comes from Local/Retail.
- Online advertising (including Mobile) in 2014 totals $32,773,000 and represents 3% of all revenues. Mobile advertising is still in the early stages with community newspapers, accounting for $228,000 in 2014.
The latest survey results are featured in a new Fact Sheet available at https://nmc-mic.ca/research-statistics/newspaper-revenue/