Improve your bottom line at API Canada

In today’s challenging media environment, nothing is more important than finding successful ways to build revenue. The Canadian Newspaper Association, in partnership with the American Press Institute, is pleased to present the API Canada training program. Join us in Toronto on November 15-19 for a series of three dynamic workshops.

NEW REVENUE MODELS THAT WORK! (Nov. 15-16)
Learn practical strategies and tactics for developing, launching and maximizing a wide array of effective new revenue-generating models. Examine innovative revenue development examples – ranging from self-service advertising placement to search services, behavioral targeting, partnerships, mobile applications and more. (Tuition: $995 U.S.)

MAXIMIZING SALES FORCE EFFECTIVENESS (Nov. 17-18)
This exclusive API program, developed in partnership with global sales consulting firm ZS Associates, will help you identify sales improvement opportunities and develop clear step-by-step sales transformation plans. You’ll learn proven processes, drivers and tools for improving your sales effectiveness, and leave with clear perspectives of how to drive both short-term quick wins and larger-scale sales transformations in your organization. (Tuition: $995 U.S.)

EVENT MARKETING: CREATIVE ENTREPRENEURSHIP (Nov. 19)
Looking for a lucrative revenue stream? This workshop will provide you with powerful strategies and processes for designing the most creative events ... and put real dollars on the bottom line. Find out how events can capture new audiences, strengthen your brand and enhance your value proposition. Plan on taking home dozens of case studies from a variety of markets as well as share their success stories shared by your peers. (Tuition: $165 U.S.)

These intensive training sessions will teach you how to use proven concepts and tools to help your organization achieve maximum income growth in the years to come. CNA/CCNA member newspapers are eligible for a 10% tuition discount. To take advantage of this special offer enter the promotional code “CNA” when filling out the online registration form.

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