Next webinar highlights better ways to use audience measurement data

Advertisers use different media for a variety of purposes—so why would we hold all media to the same criteria when it comes to measurement? What are the right questions? How should they be asked? And what should we do with the answers?

Join us on Tuesday, December 17 for a unique training session on audience measurement data with Melanie Goddard from KubasPrimedia. Goddard will cover the importance of relevant and accurate audience measurement, discuss what's right and wrong with today's measurement strategies and address the future of measurement. This comprehensive presentation will be of interest to a variety of newspaper staff including publishers, corporate executives, advertising and sales, circulation and more.

Register now for Survey Says: Better Ways to Use Audience Measurement Data »

At just $25.00 per session for members, our webinars offer high-quality training at an unbeatable price. And don't worry if you are unable to attend the live broadcast, all registrants will receive a digital recording of the webinar to view at your convenience.

To learn more about the 2013-14 series, contact Tina Ongkeko at tongkeko@newspaperscanada.ca or visit www.newspaperscanada.ca/webinars.