Newspapers Canada is pleased to announce that industry expert Amie Stein is joining the program for this year’s National Conference in Toronto.
Stein is the director of training and development for Local Media Association where she develops and implements custom sales and digital training programs for media executives across the country. Stein has trained media professionals from over 300 companies and has appeared as a featured speaker at more than a dozen media conferences.
On the afternoon of Friday, May 22, Stein will lead three practical workshops focusing on new revenue opportunities:
Selling to Small- to Medium-Sized Businesses in Today’s Competitive Digital Landscape
Advertisers of all sizes are increasingly curious about what digital can do for them. Amie will show social prospecting techniques for sales teams of all sizes, the role of needs analysis, social selling, tactical approaches to selling to SMBs, and how to create your own revenue generating advertiser workshops.
Monetizing Native Advertising, Social Media, Mobile and Video
Discover tactics and best practices for generating revenue from these emerging categories. Learn about the movement to these increasingly popular solutions, and how to create and implement them at your newspaper.
Revenue-Generating Event Marketing
Learn how to create and implement revenue- and audience-generating events and promotions in markets of all sizes.
Registration for the 2015 conference is now open. Newspaper members are encouraged to purchase their conference passes before the early bird deadline on April 20 to save $100 on the cost of registration. Tickets to the OCNA Better Newspaper Awards gala and National Newspaper Awards gala are also available for purchase.
The 2015 conference will take place in the heart of Toronto at the Sheraton Centre Toronto Hotel. Accommodations can be reserved through the conference website at a discounted rate of $179 per night, single/double.