Two of Western Canada’s largest publishing groups, Glacier Media and Black Press, have signed distribution partnerships with digital sports news agency SendtoNews. Through a cloud-based platform, the Victoria-based syndication service consolidates, curates and distributes sports video highlights from professional sports leagues and top-tier amateur events, and then makes the inventory for major brand sponsorship and marketing initiatives.
"SendtoNews is the only one-stop service that offers the depth and quality of sports coverage for the local and regional markets we serve," said Glacier Media vice-president, digital media Paul Hecht in a press release.
"SendtoNews' selection of digital-ready sports video highlights are of interest to our local communities," said Elizabeth Dutton, Black Press Group vice-president, digital. "SendtoNews is allowing us to introduce top-quality video to our online properties while opening up new revenue streams."