Local businesses are the heart of communities across Canada and most residents choose to support local when given the choice. Tell us how YOU support local and we will feature different newspapers and all their great initiatives over the coming weeks.
When a consumer supports local business owners there are advantages and benefits for everyone. Local businesses enhance communities, connect and support residents socially and enhance employment and the economy by circulating dollars between businesses. Significantly more money stays in a community when purchases are made at locally owned businesses thanks to the ripple effect that contributes to the health of our Canadian communities.
Local newspapers can continue to support local with the new Proud Advertiser campaign launched in January 2019. The first step is to recognize your local advertisers by featuring their logos in our teaser ad formats that you can run throughout your paper or on your websites.
Next you can meet with your advertisers to explain the program and deliver a Proud Advertiser sticker that can be displayed in their window to let consumers know that they support local and support your paper. Order form coming soon!
The final stage of the campaign (to be launched later in February) will encourage consumers to support the Proud Advertisers who display the stickers and support the local economy.