Media outlets partner to expand Northern news network

Laurentian Publishing Ltd. in Sudbury and Village Media Inc. of Sault Ste. Marie have teamed up to expand a powerful network of online news sites across Northern Ontario featuring local, regional, and national news.

The new joint marketing venture brings together Village Media’s online news brands — Sootoday.com, Baytoday.ca, Local2.ca, and Timminstoday.com — with NorthernLife.ca, Sudbury's multi-award-winning website, owned by Northern Life, the flagship newspaper of Laurentian Publishing.

Michael Atkins, president of Laurentian Publishing, said combining the sales, technical, and marketing expertise of Village Media with the editorial influence of Northern Life was a good fit that will benefit consumers of news across the region and will allow advertisers a powerful vehicle to promote their products and services to a huge media following.

The new agreement was announced at the 28th annual Northern Ontario Business Awards gala in Sault Ste. Marie on Sept 25.

Source: Bay Today