Star Metro brand officially hits the streets

Today marks the official launch of the new re-branded StarMetro publications in five Canadian cities - Vancouver, Toronto, Halifax, Calgary, and Edmonton.

Torstar Corp. announced the major national expansion last week. As part of the re-brand, the company will add 20 journalists as it reinvents its Metro commuter newspapers and strengthens its digital news presence.

Thestar.com will significantly expand its digital presence in the five cities served by the Metro papers, offering tailored local and regional news to readers in each of the markets, along with investigations, columns and national and international news.

Michael Cooke, Editor of the Star, said Torstar is doing “what few publishers are doing these days” — increasing the number of reporters and enhancing coverage in some of Canada’s most dynamic cities.

You can read more about this exciting announcement here.