Glacier Media looks to ‘influencer’ marketing

Glacier Media is looking at growing its offering of so-called 'influencer' marketing tools to help advertisers reach new consumers.

"We are seeing a significant increase in demand for ‘influencer marketing’ campaigns that result in word-of-mouth awareness for our clients," says Alvin Brouwer, president of Glacier Digital.

To learn more about how Glacier plans to roll out these tools and better target advertising campaigns, please click here.