How an integrated media campaign boosted sales with one car manufacturer

For Bob Redinger, president and general manager of Mississauga’s Ready Honda, maintaining the relevance of the company’s marketing efforts has always been top of mind.

Working with Postmedia to create compelling custom content has enabled a digital marketing campaign, accompanied by traditional advertising, that’s spurred a significant increase in sales.

The campaign was designed to solidify the company’s strong position in automotive, while building awareness of the motorcycle division and promoting each bike manufacturer it represents. The game plan included print, digital display, a new website, search engine optimization (SEO), custom article content and local search optimization.

While print ads placed in the Toronto Sun targeted older bike riders, ads placed in the National Post helped maintain brand awareness for Ready Honda’s automotive line.

To read more about Bob's successes, please read the rest of the story here.

** This article was created by Content Works, Postmedia’s commercial content division, on behalf of Postmedia Solutions.**