This new fact sheet highlights engagement research to be released next week from News Media Canada.
How can advertisers motivate consumers to research and buy their products when the sheer volume of media and advertising messages is overwhelming? Engagement.
This new research confirms that printed newspapers are the most engaging medium, requiring consumers’ full attention. The recent study, Local Newspapers: Engaged and Connected, measured 16 engagement characteristics, including advertising engagement. The data shows that printed newspapers generate advertising engagement almost 2 times higher than the average for all media.
Download this new fact sheet by clicking here.
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