Newspapers Canada research shows print newspapers are the most engaging medium for both editorial and advertising – beating out all other media on 11 metrics.
Intuitively this makes sense: when reading a print newspaper, Canadians give it their full attention. This differs from consumption habits via other media (such as television and radio) when attention is fragmented.
This study further shows that ad engagement for print newspapers is almost five times higher than average.
There are lots of places Canadians do not want advertising, but readers expect to see ads in print newspapers and welcome advertising as part of the overall content package.
Want to learn more about reader engagement and Canadian newspapers? Results from our advertising engagement study with Totum Research (November 2013) can be found online at www.newspaperscanada.ca/sites/default/files/Media-and-Ad-Engagement-Research-Summary.pdf