Postmedia strikes innovative advertising deal with retailer

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed portion of its revenue in the Canadian market, according to a report in J-Source.

“This is a great opportunity for two companies to leverage each other’s strengths in order grow their businesses,” Andrew MacLeod, Postmedia’s president and chief operating officer, said. “We believe it’s a perfect fit.”