Postmedia Network Inc. has launched a new brand campaign featuring compelling news photos from Postmedia’s award-winning team of photojournalists.
Running in Postmedia’s daily broadsheet newspapers with the headline Inform, Connect, Enlighten and in the Sun newspapers with the headline Inform, Provoke, Engage – the campaign features images that have been locally selected for their significance, impact and beauty.
The campaign was developed in house by Postmedia’s marketing team and is being supported with print and digital ads across the Postmedia network. The curated collection of images includes: the award-winning photo of the hockey sticks memorial from the Saskatoon StarPhoenix, elite triathletes at Hawrelak Park from the Edmonton Sun, the construction of the new Champlain Bridge from the Montreal Gazette and hammering a ball into left field from the Toronto Sun. Ads will run in 15 newspaper brands with the first ads appearing today.