Newspaper ads drive action, research shows

New research from News Media Canada indicates that newspaper print ads drive consumer awareness of new products, visits to stores, and purchases.

Digital ads, by contrast, drive further consumer research, both on and offline.

These are just two of many insightful conclusions relevant to the news media industry contained in our a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage.

This comprehensive study explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.