NIE program a revenue-generating success for the Toronto Star

Toronto Star’s Newspapers in Education program is driving new revenue streams for the media company. The newspaper-style educational resource for students and educators has attracted new national advertising clients looking to target hard-to-reach “Generation Z” readers. Nadine Chevolleau, consumer marketing manager at the Star, gives an update on the paper’s NIE program and highlights the various corporate sponsorship opportunities in a new blog post for INMA