New vehicle purchasers are dedicated newspaper readers across all platforms. Nine in ten new car buyers read newspaper content in print, on their desktop/laptop, on their phone or via their tablet, with phone being the primary newspaper access platform. Tablet readership peaks at breakfast and is strong again after dinner.
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and confirms the continued strength of newspaper readership across all demographics, including new car buyers.