ABC Study: Going Mobile

More and more print publishers are capitalizing on new opportunities offered by the mobile market according to a new survey performed by the Audit Bureau of Circulations and its digital subsidiary ABC Interactive. Sixty-five percent of the respondents reported that digital delivery of their publication is important to their strategic future and 63 percent felt that e-readers would become a vital distribution channel for their publication. Despite a strong trend toward mobile, most publishers who participated in the survey did not feel that digital editions would replace their print publications.

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