The Canadian Community Newspapers Association (CCNA) is launching a new project aimed at increasing the number of non-urban Canadians participating in online panel research.
With the support of member community newspapers and their regional associations, CCNA's "Connecting to Canadians with Community Newspapers" project aims to facilitate access to this “hard to reach” target group for future research initiatives. The CCNA has also received financial support from the Government of Canada through Department of Canadian Heritage’s Canada Periodical Fund.
The CCNA will be running a print recruitment campaign in community newspapers with display ads and classified ads in five regions (AB, SK, MB, ON and Atlantic) from January to March 2013. Panelists will also be recruited as part of an 8-10 week telephone research survey kicking off in January 2013.