Consumers not comfortable with online behaviour tracking

Online users are routinely tracked online and almost nine out of ten (86%) realize this tracking is used to deliver ads.

According to the Statista Survey Advertising & Privacy 2017 almost two thirds of users will take some form of action (like using an incognito window in their browser).

"The data trail provided by possible consumers makes targeting specific audiences easy. This way personalized advertising can help the industry maximize the return on ad spend."

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