The latest research from the Canadian Media Concentration Research Project (CMCRP) confirms that Google and Facebook receive 42 cents of every advertising dollar in Canada.
- $86 billion: The size of Canada’s network media economy, up from $19.4 billion in 1984, the starting reference point for the CMCRP studies.
- $358.50: Per capita advertising spend in Canada in 2018, down from an all-time high of $365.60 in 2008.
- $4 billion: Canadian spending on online video, music, gaming and app stores, up from just $1.4 billion in 2014.
- 10.8 million: Cable subscribers in 2018, down from 11.5 million in 2012. Accounting for population growth, 76% of all households subscribed to a cable television service last year—down from 85.6% in 2011. (Although those losses have largely been recaptured through price increases for cable TV and broadband internet access, which have far outpaced the consumer price index).