Newspapers Canada recently launched new research on the power of automotive advertising in newspaper media (print and digital). This easy-to-read one-page written summary provides a quick overview of the impressive influence of newspaper media in the automotive category. Readers discover facts such as: during the auto buying process, newspapers (print and digital) are the top source for auto information, and three in four indicated that they read vehicle ads in newspapers. This powerful information can change where ads are placed.
View additional resources relating to Newspapers Canada Automotive Research at www.newspaperscanada.ca/ad-resources/automotive-research