News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement with printed and digital community newspapers in Canada and highlights the key role newspapers play in the automotive path-to-purchase.
Community newspaper readers access content across multiple platforms and read primarily for local information, in addition to advertising. In fact, community newspaper readers respond to advertising by taking action. And when it comes to automotive advertising the majority of readers actually read the ads in the printed newspaper, compared to those that actively block or avoid ads online.
Community Newspapers Drive Results 2017 study material (presentation and fact sheets) can be downloaded from the News Media Canada website and member newspapers can learn more about the study results by signing up for one of two webinars this month.
This online survey of more than 2,400 Canadians across the country was conducted in December 2016 with funding from the Department of Canadian Heritage.