PMB and NADbank to collaborate on new study

The boards of the Print Measurement Bureau (PMB) and Newspaper Audience Databank (NADbank) have announced plans to work together on a new study which would provide print and digital measurement numbers for Canada’s magazines and daily newspapers. The proposed joint study—which is still subject to membership approval—would see both organizations combine their research data into one comprehensive industry resource covering print and online media readership.

If approved, fieldwork would begin in 2014 with the first study released at some point in 2015.

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