Report: Small business spending on media to increase

Research from various sources in the U.S. point to increased marketing spending in 2017 on traditional and digital media by small businesses.

Research from Thrive Analytics, for example, reports three out of ten expect to increase their traditional media spend, while four out of ten plan to increase digital as well.

Growing economic optimism in the US is driving this trend and planned growth in digital is being driven by social media.