Eight in 10 young adults aged 18 to 34-years-old read a newspaper brand each week according to a research study performed by Totum Research on behalf of Newspapers Canada. Of the young adults surveyed, more than half read a print newspaper, more than half read a newspaper website, and almost half read newspaper content on their mobile phone.
We call this demographic group “Trifectas,” as they are embracing newspapers across three different devices.
Read more about how Trifectas consume newspapers across multiple platforms »
