Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+) from July 2017 through to June 2018, Vividata’s survey of the Canadian consumer is the largest cross-media research study in Canada.
This release finds that 74% of Canadian adults read newspaper brand content in the past week, with over half accessing content via a mobile device. Seven out of ten (69%) adults in markets with a population under 100,000, read a community newspaper in the past month, and 54% in the past week.
“As media consumption evolves, so too do our media measurement strategies across all media. This release offers new information on where Canadians consume media, how they consume it and what actions they take as a result.” Says Vividata’s President and CEO Pat Pellegrini, Ph.D.