World newspaper readership still growing

According to the World Association of Newspapers, which published data representing 192 countries, more than 1.7 billion people now read a newspaper daily, a steady growth since 2001.

The total number of paid-for dailies grew by +11% over the past five years, and by almost +3% over the past year. Total circulation for paid for dailies rose by +9.4% over a five year period, and by +2.6% over the previous year.

Below are the top 5 leaders in several key categories, as well as a ranking of the relative change of internet revenue.

WORLD PRESS TRENDS, 2007: Top Five Listings

Country Number of Paid for Dailies
1 India 2,337
2 U.S. 1,422
3 China 984
4 Brazil 555
5 Russia 510
(Canada ranks 18th with 99 titles.)

Daily Newspaper Country Top Paid for Dailies, Ave.Circulation
1 Yomiuri Shimbun Japan 10,021,000
2 Asahi Shimbun Japan 8,054,000
3 Mainichi Shimbun Japan 3,912,000
4 Bild Germany 3,548,000
5 Cankao Xaioxi China 3,183,000
(Canada top ranked daily newspaper, the Toronto Star, has average daily circulation
level of 465,803. U.S.A. Today ranks number 1 in the States and 13th in the world, with 2,293,000)

Country Number of Free Dailies
1 U.S. 41
2 Canada 36
3 Russia 35
4 Spain 26
5 Korea, Republic of 11

Country Average Daily Circulation of All Free Dailies
1 Spain 4,556,000
2 Italy 3,959,000
3 U.S. 3,136,000
4 Korea, Republic of 3,080,000
5 France 2,564,000
(Average daily circulation of free dailies in Canada stand
at about 1.5 million)

Country Change in Internet Ad Expenditures 2007/2006
1 South Africa +201.5%
2 Canada +114.3%
3 Puerto Rico +102.7%
4 U.S. +100.0%
Argentina +98.7%

Prepared by: CNA Research Dept. - source World Association of Newspapers