Toronto Star appoints new position of Senior Manager, Newsroom Audience Engagement

Robin Honderich has been named as the Toronto Star's new Senior Manager, Newsroom Audience Engagement, effective August 1, 2017.

According to a staff memo, published by J-Source, Honderich will work closely with newsroom leaders and journalists to help funnel readers to deeper levels of engagement with content across all platforms.

This includes assisting the newsroom in developing an improved understanding of our audience segments and customers to ensure the Star is providing the content they want, where they want it and when. Robin will also lead efforts to identify the content required to engage and grow readership in key customer segments.