Vividata: Print readership is still dominant

Vividata recently released their latest study featuring a full year of data from 2015. Print readership is still dominant among weekday newspaper readers. Seven out of ten weekday readers report reading a printed newspaper daily.

Just under half of printed readers are also reading a digital edition. While digital newspaper readership is growing many of these readers still maintain their printed newspaper habit.

Vividata Print is still dominant 2015 Q4