Freemium strategy pays off for California newspaper
Convincing readers to pay for content rather than the physical delivery of a newspaper is key to building online...
Digital NIE links kids to local newspapers
New digital tools in the classrooms are helping newspapers reach younger audiences, but some teachers are still not willing...
Legal lions roar at INK+BEYOND
Publishers and editors heard three of British Columbia’s finest media lawyers offer tips, suggestions and advice on the array...
Digital Paywalls or Freemiums.
When publishers are considering which model to apply to an online subscription strategy, Jim Gerber, Google’s director of strategic...
Strategies for optimizing sales effectiveness
A sales representative and a client walk into an elevator. The representative exits on the second floor with a...
Driving Content panel
The digital revolution has provided us with wonderful new ways to tell stories. Using them effectively means increased readership...
Google rep provides tips to maximize research potential
Similar to the field of journalism, speed and accuracy are crucial elements to Google searches. Andrew Swartz, Google Canada’s...
Strategies from an Australian success story
The Australian print industry isn't caving in anytime soon thanks to its readers' penchant to run marathons, eat gourmet...
Print a treat for the senses at SPH
Imagine not only reading your newspaper, but tasting it, smelling it and watching it as well. Is...
Storytelling keeps print fresh for the future
Storytelling still forms the heart of print’s future, according to Mario Garcia (pictured right) and Adrian Norris (pictured left),...