News Media Canada Industry Workshop 2017

News Media Canada is pleased to offer this half-day industry gathering to members in conjunction with the 2017 annual general meeting. Join your colleagues for a networking luncheon and professional development presentations by industry experts.

Friday, May 5, 2017
12:00 Noon to 4:00 PM
One King West Hotel
1 King Street West, Toronto, Ontario
Austin Gallery, 12th Floor

Open to publishers and staff at News Media Canada-member newspapers and event sponsors

FREE for News Media Canada members

CLICK HERE TO REGISTER

Register now! Space is limited.

QUESTIONS?

Contact:

Tina Ongkeko
Managing Director, Member Services
tongkeko@newsmediacanada.ca

 

EVENT SPONSORS

Canada Post | Postes Canada
Alliance for Audited Media
Business Wire
Metro Creative Graphics

SCHEDULE

FRIDAY, MAY 5, 2017

11:30 AM Registration
12:00 Noon Networking Luncheon 
1:30 PM Presentation: Community Newspapers Drive Results 2017

Speaker: Kelly Levson, Director of Marketing and Research, News Media Canada
Kelly will highlight the power of community newspapers with new research from News Media Canada. The Community Newspapers Drive Results 2017 study profiles community newspaper readers, explores engagement with printed and digital community newspapers in Canada and highlights the key role newspapers play in the automotive path-to-purchase. Learn about how the study was conducted, what the results mean and how to make the most of the data for sales purposes.
2:30 PM Coffee Break
2:45 PM Presentation: Digital Storytelling: Making Smart Choices

Speaker: Matt Frehner, Head of Presentation, The Globe and Mail
Newsrooms are now able to tell stories in dozens of formats — mixing text, photography, charts, videos, animation, interactive graphics, etc., in countless new ways. How do we decide what format is best? How do we know when to hit publish? And how do we know that what we are doing is even working?
3:45 PM Wrap Up
4:00 PM END

SPEAKERS

Matt Frehner, The Globe and Mail

MATT FREHNER, Head of Presentation, The Globe and Mail

Matt Frehner is the Head of Presentation at The Globe and Mail. He leads a cross-disciplinary team of editors, designers, developers and graphic artists, working to tell stories across print, digital and mobile. Matt has been at The Globe for 10 years. He started as a night-desk copy editor and has worked in nearly every section. He’s also worked on The Globe's mobile strategy and digital storytelling tools.
KellyLevson_2016_Colour (Mobile)

KELLY LEVSON, Director, Marketing and Research, News Media Canada

Kelly Levson has a wealth of experience in client service, data analysis, presentation development, and newspaper and agency training. She is instrumental in proving the strength of news media, having worked for the major newspaper research firms NADbank and ComBase, and had senior marketing and research roles at major media companies, including the Toronto Sun and Yahoo! Canada.