2018 Advertising volumes report now available

Ad spending in Canada grew more than 4% in 2019 to $16 billion.  Meanwhile, the 2018 Net Advertising Volumes (NAV) report has been released...

Canada’s aging population could result in opportunities for small and medium...

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age and some industries will perform...

Google and Facebook dominate Canadian digital advertising

The latest research from the Canadian Media Concentration Research Project (CMCRP) confirms that Google and Facebook receive 42 cents of every advertising dollar in...

Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media for government advertising at the...

Research shows that local information attracts community newspaper readers

Research continues to confirm that community newspaper readers are reading for local content like news, editorial, sports, events, entertainment and even obituaries. While nine out...

Statistics Canada data shows rise in digital advertising dollars

As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this increase was not enough to...

Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering...

Traditional media help Canadians understand the news

The Digital News Report 2019 is an international survey of perceptions and consumption of news in the digital age. It is conducted annually by the Reuters...

Credible news matters

Nine out of ten Canadians are aware of the term “fake news” but most can’t agree on the meaning. Nevertheless, the majority agree that credible...

Vividata’s Fall 2019 Study marks first major release with its new...

Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results. In field from April – Dec 2018 (9 months) and April...