TV ad spend down despite high consumption: study

TV isn’t getting the praise it deserves, according to Warc’s most recently Global Ad Trends, which shows TV’s reach as being close to 100%...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...

The Power of Printed Newspapers: A study from the Alberta Weekly...

Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018 the AWNA commissioned research to understand...

Trust in media transcends basic attention metrics: research

It is no surprise that Canadian news consumers favour traditional media over digital sources.  Canadian news audiences place high levels of trust in newspapers and...

Is TV’s reign nearing its end?

Averaging almost 8 hours a day, people around the world spend more time consuming media than ever before. That’s according to data recently published...

The tablet boom is over, new research shows

Apple’s release of the first iPad in 2010 kickstarted the rise of the tablet, a format that many companies had tinkered with before, but none had...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

Canadians want government advertising in newspapers, research shows

News Media Canada recently asked Canadians which media they think are the most appropriate for advertising about federal, provincial and municipal/regional government programs and...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

It’s simple: Print advertising in newspapers works

Recent research confirms the effectiveness of print newspaper advertising for building brand awareness as well as generating responses to tactical campaigns. The Reader Intelligence Unit...