News, news and more news: Canadians are consuming digital news at...

The Coronavirus pandemic continues to impact digital media consumption in Canada according to Comscore. Based on data from mid-March there are significant changes to audience and...

Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the short term may find that...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Seven out of 10 Prairie households still receiving and reading printed...

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it comes to media consumption habits. The...

Local newspapers engage consumers

Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of all kinds – editorial, entertainment,...

Vividata’s releases Canadian consumer survey

Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field from July 2018 through to September 2019, Vividata’s...

Research shows how readers access newspaper content

According to Vividata’s Fall 2019 study, Boomers are more likely to access digital newspaper content directly, while Millennials navigate through social media and search. Baby...

2018 Advertising volumes report now available

Ad spending in Canada grew more than 4% in 2019 to $16 billion.  Meanwhile, the 2018 Net Advertising Volumes (NAV) report has been released...

Canada’s aging population could result in opportunities for small and medium...

An aging population means changes to our economy and opportunities for businesses, including newspapers. Consumption patterns change with age and some industries will perform...