Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

Research shows Canadians frequent news outlets daily

Research from Vividata and Kantar finds that 48% of Canadian news audiences catch up on news several times a day using various sources. Another...

CCAB Newspaper Audience Data – Quarter Ended March 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that covers the three-month period ended...

Stop the presses: Canadian newspaper readership at an all-time high

Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since the study began in 2012 In...

Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here. For...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to...

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source for both Canadians and Americans,...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...

Research: Digital ad spending continues to grow globally

Ad spending continues to grow globally, with  digital driving most of the growth.  According to eMarketer, worldwide digital ad spending will account for about half...

A Minute on the Internet in 2019

A lot can happen in a minute. Sixty seconds can pass in the blink of an eye for someone mindlessly scrolling through Facebook or...

Public Access does not equal Public Notice

Research from February 2019 confirms that public notices should be published in newspapers.  More than half of Canadians (53%) want to see public notices...