Vividata’s Fall 2019 Study marks first major release with its new...

Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results. In field from April – Dec 2018 (9 months) and April...

Study reveals that Quebecers have positive feelings towards journalists and news...

A new study undertaken by researchers at the University of Laval and the University of Quebec à Montreal reveals strong levels of trust in...

Community and Daily Newspaper TRAC Release

Newspaper audience data, covering the third quarter ended September 30, 2019, will be released on Thursday, November 14. All Newspaper TRAC data will been posted...

Facts You Should Know about from the Reuters Digital News Report

A new release from the Reuters Digital News Report summarizes the Canadian results on issues related to public appreciation for the work of the...

Digital ads continue shift to mobile

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this...

Vividata to release 2019 Fall study next month

Publishers will have early access to the Vividata Fall 2019 Studythrough their software suppliers on Tuesday, November 12th @ 9:00 am (EDT). The results are not to be published publicly prior to 9:00...

Print Newspapers Come Out on Top for Ad Engagement

A new study conducted by Totum Research on behalf of News Media Canada has found that printed newspaper ads engage Canadians more than any...

Consumers say a quality digital ad environment is even more important...

Recent neuro-insight research from Integral Ad Science in the on consumer ad perception finds that people’s reactions to digital advertising are dramatically different based...

Research shows newspapers matter to readers

During National Newspaper Week we celebrate the critical role that newspapers play in our democratic society and the importance of accurate, factual reporting. Newspaper...

What drives purchase intent? Looking to grocery buyers for answers

New research conducted by NewsMediaWorks, based in Australia, has examined factors that drive the intent by purchases when consumers shop for groceries. The headline finding from...