Frequency in newspapers is effective, research shows

Research shows that across all media the first few exposures to an ad have a major impact and additional exposure builds awareness. New brands, high...

WAN-IFRA releases 2017 World Press Trends report

The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based...

‘Ten Tweetable Truths’ fact sheet updated

Readers choose printed community newspapers for everything local as well as advertising! That’s just one of the ten Tweetable truths highlighted in the updated fact...

Engagement cuts through a cluttered media environment

Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...

Frequency in newspapers works: presentation

To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. Explore the concept of 'frequency' in this...

Canadians want government advertising in newspapers

Almost three quarters (72 per cent) of Canadians say the most appropriate media for advertising government programs and services is newspapers (daily or community). In...

Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges. This benchmark study, done with online fraud...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information about government programs and services. Those...

Vehicle ads in newspapers get read

New research from News Media Canada on the role of newspapers in the automotive path-to-purchase finds that printed community newspaper readers actually notice the...

Latest industry revenue report now available

News Media Canada is pleased to release the latest daily newspaper revenue numbers for Q4 2016. Revenue data is collected for print advertising by category (national, local,...