Canadians want to see public notices in newspapers

New research from News Media Canada confirms that Canadians want to see Public Notices continue to be published in newspapers.  When asked, more than half (53%)...

UK research finds that image-based ads outperform price based ads

Updated research from Newsworks in the UK examines the differences between price-based ads and image-based ads in print newspapers in a recent study using data from RAMetrics. ...

Young adults have strong trust in newspaper ads

Research from News Media Canada confirms that young Canadians are a trusting lot. Data from the 2018 Trusted and True study finds that adults under 35 years old have...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

Canada expected to outperform global advertising spend forecast

In 2017 the total advertising spending from major reported media accounted for $13.6 billion, based on the annual Net Advertising Volumes report. Internet advertising continues...

Journalists didn’t love the Washington Post ad. Why not?

If you watched the Super Bowl this past weekend, you likely saw the Washington Post's high-profile TV ad, supporting the important work of journalists. It's...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

One screen is not enough, research shows

Between working on a computer, relaxing in front of the TV and using our smartphones whenever we have a couple of seconds to kill,...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research. The recently released 2019 Winter...

Always On: Media usage amounts to more than 10 hours per...

It's no secret that people spend a lot of time with their smartphones and other electronic gadgets these days. How much time that actually...