Research shows mobile advertising is booming

One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their smartphones pretty much all the...

How U.S. advertising spending aligns with media consumption

An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their attention or spend their time....

Millennials trust advertising more than most: study

Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make all of their purchases, writes...

Adults in households earning $100K+ are ‘strong readers’

Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read newspapers across print and digital...

Creativity is the core to ad effectiveness

The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series to help understand how print...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017...

Has social media ruined the news landscape?

The majority of Americans believe social media has negatively impacted the U.S. news landscape over the past 10 years. According to a recent Gallup/Knight Foundation Survey...

News Media Canada releases ‘Newspaper 24/7’ 2018 results

News Media Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research was conducted in January/February 2018...

Google and Facebook continue to dominate the Canadian digital advertising market

Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in 2016.  Internet advertising revenues continue...

Canadians trust the news media more than government

An Ipsos study released last year found that 77% of Canadian adults believe news reports from the news media more than reports from the government (23%). ...