Research shows printed newspaper ads are effective

Advertisers want their ads to be noticed. Consumers actively avoid most ads because they find them annoying and the ads interrupt content being consumed....

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...

Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender of fake news distribution by...

Canadian data from 2018 Digital News Report released

The Canadian results from the 2018 Digital News Report confirm that Canadians have a positive opinion of the work by news media in Canada, particularly for...

Research shows time spent with media in Canada is almost 10...

eMarketer’s report on Time Spent with Media 2019 finds that Canadians spend almost the same amount of time with traditional and digital media.  Total time spent daily...

Newspaper reading happens throughout the day

The Newspapers 24/7 study not only examines readership by platform, it also looks at key readership times throughout the day.  Newspaper reading varies at different times...

Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

Research shows Canadians frequent news outlets daily

Research from Vividata and Kantar finds that 48% of Canadian news audiences catch up on news several times a day using various sources. Another...

CCAB Newspaper Audience Data – Quarter Ended March 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that covers the three-month period ended...

Stop the presses: Canadian newspaper readership at an all-time high

Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since the study began in 2012 In...