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Canada ranks third globally for ad blocking

Last year, Canada ranked third globally for ad blocking, with 15% of online display ads being blocked by desktop and mobile users.  Top reasons...

Latest industry revenue report now available

News Media Canada is pleased to release the latest daily newspaper revenue numbers for Q1 2017. Revenue data is collected for print advertising by category (national, local,...

Disruption: Change and Churning in Canada’s Media Landscape

The Standing Committee on Canadian Heritage has released its long-anticipated report on the impact of technology on local and regional news. Chaired by Liberal MP...

Canadians still have strong trust in news, study shows

The Reuters Institute For The Study Of Journalism recently released a report showing that trust levels in news vary hugely by country. Trust is highest in...

Traditional media still most trusted

Based on recently released data from the 2017 Reuters Institute Digital News Report, Canadians still consider traditional media or their brands among the most trustworthy...

Vividata releases latest numbers on print and digital readership

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with past findings, and it also...

Frequency in newspapers is effective, research shows

Research shows that across all media the first few exposures to an ad have a major impact and additional exposure builds awareness. New brands, high...

WAN-IFRA releases 2017 World Press Trends report

The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based...

‘Ten Tweetable Truths’ fact sheet updated

Readers choose printed community newspapers for everything local as well as advertising! That’s just one of the ten Tweetable truths highlighted in the updated fact...

Engagement cuts through a cluttered media environment

Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...