Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

Canadians want government advertising in newspapers, research shows

News Media Canada recently asked Canadians which media they think are the most appropriate for advertising about federal, provincial and municipal/regional government programs and...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

It’s simple: Print advertising in newspapers works

Recent research confirms the effectiveness of print newspaper advertising for building brand awareness as well as generating responses to tactical campaigns. The Reader Intelligence Unit...

Research shows newspaper ads are most trusted

The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most.  Out of all the traditional and digital advertising...

Vividata releases more new information on Canadian newspaper readership

Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+) from July 2017 through to...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...

Brands turn to newspapers in times of crisis

When a well-established brand experiences a moment of scrutiny - what does it do? In the recent cases of Oxfam, Facebook, and KFC, undertaking a...

CCAB Daily and Community Newspaper TRAC Data for Quarter ended June...

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily newspaper audience data covering the three-month period ended June 30, 2018....

Google’s ad revenue soars in second quarter

Google saw an increase in revenues this year, according to a second-quarter earnings report from parent company Alphabet Investor Relations. Revenues for Google properties were...