Canadians spending more time with media: eMarketer

As COVID-19 continues to disrupt the lives of Canadians, new research from eMarketer forecasts that people are choosing to spend more of their time...

Research: Traditional media more trusted than social media

Now in its fifth year, Proof’s CanTrust Index is a leading source of research and understanding of trust in Canada. Trust is critical, now more than...

The Urban vs Rural Divide: How does geography influence media consumption...

New research from AdCanada Media confirms that media plans should be taking into account that a universally applied strategy will not result in universal access...

Gen-Z more likely to read newspapers in print only: research

Highlights from the most recent Vividata survey (Spring 2020) find that seven out of ten Canadians are reading newspaper brand content weekly. Overall newspaper reading...

Vividata releases results of spring 2020 Canadian Consumer Survey

Vividata, Canada’s leading media and consumer research firm, released their latest survey results earlier this week. “The COVID-19 pandemic has significantly changed day to day...

Research: More than half of Canadians trust news media for Coronavirus...

A poll by the Angus Reid Institute in March 2020 finds that 55% of Canadian adults trust news media for information about COVID-19. Older respondents...

Canadians continue to flock to news and information websites: research

Based on the most recent blog post from Bryan Segal at Comscore, the News/Information category continues to dominate digital behaviour. The most recent data...

Driving trust (and purchase) during a pandemic

New research from Edelman Trust Barometer finds that consumers believe brands have a role in addressing the challenges of the COVID-19 pandemic. According to a recent article...

Canadians say professional journalism is essential given the Coronavirus outbreak and...

Almost two in three Canadians say that the federal government should treat media bankruptcies as an emergency, says a new report from Friends of...

Digital consumption of news and information continues to rise in Canada

In a recent blog post, Bryan Segal of Comscore examines the news/information digital growth in Canada. “It is amazing to see the category growth over the past...