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Newspapers Work with Outdoor

Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase. Awareness...

Newspapers Work with Online

Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...

NEW: Newspaper advertising works for restaurants

Canadians consult newspapers and their sites for information on restaurants more than television, radio, magazine and billboard advertising. And, according to Microsoft, newspapers provide...

Newspapers Work with Directories

Newspapers and directories are strong local media that create a presence in the community when used together. Newspapers can help build a businesses brand name,...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...

NEW marketing piece: Newspapers work for groceries

Recent research shows that newspapers are, by far, the go-to source for information on groceries. Fifty-nine percent of Canadians refer to newspapers (print or...