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Domestic Vacation Travel in Canada: Fact Sheet

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada. Domestic...

Domestic Vacation Travel in Canada: Presentation

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.  Domestic...

Newspapers Work for Frequency: Presentation

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the advertising...

Newspapers by the Numbers

In 2016, there were 1,158 newspaper titles in Canada that circulated 49.9 million copies per week. The newspaper industry in Canada accounts for $2.3 billion...

Newspaper Media Drive Vehicle Sales

This two-page summary showcases the power of automotive advertising in newspapers in print and online. Printed and digital newspapers are the strongest media at all stages...
Vividata

Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media reliance for investment purchase decisions,...
Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to purchase a vehicle in the...

Newspapers. Mobile since 1752

Newspapers Canada’s new industry promotion campaign now features digital ads reinforcing the fact that newspapers drive purchases of mobile devices. Print and online newspapers...

Mobile decisions influenced by newspapers

Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless services compared to other traditional...

Canadian research on flyers and inserts

Newspapers Canada has partnered with the Flyer Distribution Standards Association (FDSA) since 2011 to conduct research to understand Canadians’ relationship with flyers and to...