Tag: Ad Effectiveness
Newspapers Work Across Devices
86% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile in the last week. More people read a newspaper...
Media and Ad Engagement Research Summary: Newspapers are Engaging
Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics.
Intuitively this makes...
Site tour: Where to find Ad Resources
Newspapers Canada has created a variety of informative tools, case studies and research materials to share with media agencies, newspaper ad sales reps, potential...
Frequency works!
When it comes to advertising in newspapers, research shows the power of frequency. Newspapers Canada tracked newspaper ads to understand the impact of frequency...
Newspapers Work for Travel
For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Automotive
For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Everything Homes
For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
New case study: Open Wine
Newspapers Canada’s latest newspaper advertising case study demonstrates the effectiveness of a print-only buy. Niagara Falls-based brand Open Wine ran newspaper and magazine advertising...
Did it work? How to measure advertising success
The hot buzz words: “Big data. ”Why? Everyone wants to analyze their consumers, their ad spending decisions, and, frankly, everything. For ad campaigns, the question...
Newspapers work effectively with other media
Newspapers Canada produces a number of PDF summaries--including case study examples—of how newspaper advertising can be combined with other media including TV, Online, Outdoor,...