Tag: Ad Effectiveness
Newspapers Drive Purchase Decisions
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....
Outstanding Newspaper Ads Across Categories
Newspapers ads work, no matter what category of business you are in. Get inspired by viewing a selection of the best ads from travel,...
Newspapers Drive Purchase Decisions – PowerPoint presentation
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....
Case Studies highlight the power of newspaper advertising
Newspapers Canada has created a database of over 30 case studies showcasing a diverse variety of newspaper advertising success stories. These case studies demonstrate...
NEW: How to Get Your Newspaper Ad Noticed
A study was done involving 26,556 newspaper readers and 290 unique advertisements to investigate the impact of position, ad characteristics and reader influences on...
How to Get Your Newspaper Ad Noticed
Summary
Exposure to newspaper ads is largely driven by its position in the paper.
Size and colour mainly determine ad noting and brand awareness.
...
Innovative Newspaper Ads: Using the Front Page
Take a peek at some of the interesting opportunities for newspaper advertising. Each of these print ads, which were developed and executed in Canada,...
Nissan Uses Augmented Reality with Print
Newspapers Canada launches its first video overview of an advertising case study. This latest case study is particularly suited to video as it shows...
Frequency: How Often to Advertise in the Newspaper
What is frequency, how do consumers respond and what about driving sales? These questions are addressed in News Media Canada’s fact sheet on Frequency. News...
Newspapers Work for Government
Engaged Citizens Read Newspapers
Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...