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Newspapers top the list when it comes to trust in advertising

New research in Australia finds that media users’ trust in ads is higher in newspapers compared to other media measured (television, radio, magazines, cinema, outdoor, digital...

News Media Canada testifies before House of Commons committee on advertising...

Earlier this week, John Hinds, president and CEO of News Media Canada, testified at the House of Commons Standing Committee on Government Operations and...

Canadians want government advertising in newspapers

More than seven out of Canadians want to see advertising for government programs and services in newspapers, based on a survey of more than...

Newspapers play key role in influencing new car buyers

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.   Newspapers continue...

Impact of newspaper ad frequency is significant

Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective. Across all media the first couple of exposures to an ad have...

Engagement cuts through a cluttered media environment

Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...

Canadians want government advertising in newspapers

Almost three quarters (72 per cent) of Canadians say the most appropriate media for advertising government programs and services is newspapers (daily or community). In...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information about government programs and services. Those...

Canadians trust newspaper advertisements: study

Canadian research from the recent study, Community Newspapers Drive Results 2017 confirms that printed and digital newspapers are considered the most trusted media for...

Community Newspapers Drive Results 2017 – Automotive Path-to-Purchase Fact Sheet

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers...