Tag: Advertising Effectiveness
Newspapers play key role in influencing new car buyers
Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper. Â
Newspapers continue...
Impact of newspaper ad frequency is significant
Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective.
Across all media the first couple of exposures to an ad have...
Engagement cuts through a cluttered media environment
Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...
Canadians want government advertising in newspapers
Almost three quarters (72 per cent) of Canadians say the most appropriate media for advertising government programs and services is newspapers (daily or community).
In...
Canadians want government advertising in newspapers: report
New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information about government programs and services.
Those...
Canadians trust newspaper advertisements: study
Canadian research from the recent study, Community Newspapers Drive Results 2017 confirms that printed and digital newspapers are considered the most trusted media for...
Community Newspapers Drive Results 2017 – Automotive Path-to-Purchase Fact Sheet
Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper. Newspapers...
Newspaper media reach nine in ten Canadians
Newspapers are a trusted source of information for today’s consumers of news in Canada. In fact, based on research from early 2016, nine of...
Social media is most effective for communicating with friends, not advertising
Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos. Advertising, for automotive...
Short and sweet: ‘Tweetable Truths’ fact sheet now available
Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated over social media?
It's true -...