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Newspaper media reach nine in ten Canadians

Newspapers are a trusted source of information for today’s consumers of news in Canada.  In fact, based on research from early 2016, nine of...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Short and sweet: ‘Tweetable Truths’ fact sheet now available

Did you know that adults overwhelmingly trust news from traditional media sources, like newspapers, when compared to bulletins disseminated over social media? It's true -...

Traditional media essential to optimized campaigns

A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media to optimize ROI. ARF examined 5,000...

Higher level of comfort with ads in newspapers

Canadian consumers continue to rate ads in traditional media as more trustworthy than ads that appear online, according to 2016 consumer research the Advertising...

Trust in News Media fact sheet now available

Newspapers Canada has created a new fact sheet highlighting Canadians’ favourable impression of advertising and the high levels of trust in traditional news media. Seven...

Our ‘Trust in News Media’ presentation has been updated

Trust in media is a hot topic these days with fake news on the rise and journalism in crisis.  New Canadian research confirms that...

Newspapers are vital for holiday shopping

In anticipation of Black Friday in Canada and the U.S., a new report shows that newspaper advertising remains the most relied upon advertising platform...