Home Tags Advertising

Tag: Advertising

Research shows consumers engage with trustworthy platforms

According to the Global Web Index data published in Strategy, 95 per cent of people have been spending more time consuming media content in 2020....

Publishers encouraged to submit advertisers for ‘Advertise Local’ campaign

News Media Canada is looking for publishers to participate in a new marketing program designed to stimulate local support for their advertisers.  Advertise Local was designed...

Traditional advertising to increase in 2020 and beyond

Consumers are increasingly turning to traditional media platforms for news and information, rather than social media news sources. TV and print media are predicted...

Canadian ad spend fell more than 36 per cent from March...

A recent article in The Message highlights new data showing that ad spending across major advertising markets has declined dramatically due to the pandemic. Using media agency...

Public notices in newspapers are vital to the democratic processes of...

Canadians have a right to be properly notified of actions and activities that will affect their daily lives. Public notices in newspapers preserve and...

More companies pull advertising dollars from Facebook

More than 500 companies have kicked off an unprecedented advertising boycott intended to pressure Facebook into taking a stronger stand against hate speech. Global companies such...

Torstar provides discounted advertising space for BIPOC businesses

Torstar is dedicating $250,000 in advertising space for businesses owned or operated by members of the Black, Indigenous and People of Colour communities. One...

Governments have a duty to keep Canadians informed: Public Notice Resources

News Media Canada has a number of resources online highlighting the importance of public notices in newspapers. Click here to download presentations and fact sheets...

Friends of Canadian Broadcasting launch new campaign against Facebook

Friends of Canadian Broadcasting will launch a provocative new national campaign that targets Facebook for profiting from content created by Canadian news outlets without...

News Media Canada launches Maple Network Exchange, connecting Canadian marketers to...

News Media Canada is pleased to announce the launch of the Maple Network Exchange (MNE), a first-of-its-kind initiative for the organization. MNE offers premium...