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How an integrated media campaign boosted sales with one car manufacturer

For Bob Redinger, president and general manager of Mississauga’s Ready Honda, maintaining the relevance of the company’s marketing efforts has always been top of...

Public access does not mean public notice

The government has an obligation to inform Canadians about programs, services, policies and decisions.  Research proves that Canadians want to see government advertising like...

Baby Boomers prefer ‘the human touch’: research

Recent research from Mintel finds that Canadians still value traditional banking and the human touch.  Digital services and online banks cannot meet all the...

Ads in quality editorial environments are more effective

Research from the UK confirms that digital news media provides a more effective environment for advertising given the premium editorial context. Neuroscience research measured brain...

Ad recall stronger in premium news media: research

Advertisements placed in so-called 'premium' news media have a higher rate of recall among consumers, a new study finds. Newsworks UK and the Association for...

Baby Boomers are undervalued by marketers, research finds

Baby Boomers, one of Canada’s largest demographic groups, account for a large share of consumer spending.  Although Millennials get most of the attention these...

New fact sheet available on government advertising and newspapers

Public notice is vital.  Open and transparent communication from the government is vital and the proper dissemination of public notices assures that the public...

New Fact Sheet: Newspapers effective for government advertising

Government has a duty to inform Canadians about its programs, services, policies and decisions. Research from News Media Canada reports that Canadians overwhelmingly want...

Canadians read newspapers in print and digital formats

Data from the Newspapers 24/7 study confirms that Canadians continue to read newspapers in all formats. The 2017 study finds that almost nine in ten...

Research: Print advertising drives sales

A recent study from Nielsen finds that about 80 per cent of U.S. households still use flyers/circulars and other traditional, printed sources for product...