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New fact sheet highlights that nine in ten readers prefer flyers...

News Media Canada has released a new fact sheet on flyers and inserts, that effectively highlights the industry in 2020, particularly in terms of...

More than three quarters of Canadians use flyers to plan grocery...

On October 21, 2020, Vividata (vividata.ca), Canada’s leading media and consumer research firm released their latest survey results. The Fall 2020 Study provided new data...

No Frills brings back printed flyers after drop in visits

In April 2020, parent company Loblaw announced that it was permanently discontinuing printed flyers at No Frills and the Real Canadian Superstore. Due to...

Why Google dominates advertising markets

News Media Canada is happy to share with all members are forthcoming journal article written by Dina Srinivasan. The article focuses on the many...

How Google abuses its position as a dominant platform to strong-arm...

This White Paper, published earlier this year by the U.S.-based News Media Alliance examines many areas where the strength and size of Google (negatively)...

Local shopping habits will be a major post-pandemic force

Data from an Accenture survey shows that Canadians will continue to have a lingering uneasiness in public spaces for some time following the COVID-19...

Rising Canadian retail sales create opportunities for local businesses

Statistics Canada reports that retail sales increased by 24% in June 2020 with the total retail sales coming to a dollar amount of approximately $53...

New report paints gloomy picture for future of private broadcasting in...

A new report by the Canadian Association of Broadcasters says that as many as 40 local television and 200 Canadian radio stations could be...

Research shows consumers engage with trustworthy platforms

According to the Global Web Index data published in Strategy, 95 per cent of people have been spending more time consuming media content in 2020....

Publishers encouraged to submit advertisers for ‘Advertise Local’ campaign

News Media Canada is looking for publishers to participate in a new marketing program designed to stimulate local support for their advertisers.  Advertise Local was designed...