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Canadian ad spend dropped 19% in 2020, growth projected for 2021

The COVID-19 pandemic influenced an ad recession, hitting especially hard in English-speaking markets such as Canada, the U.S., U.K., Australia, and New Zealand. Across all Anglo...

Advertising with trusted news sources is the best way

Earlier this week, a city councillor from Moose Jaw, Saskatchewan, argued that the city should conduct its advertising on social media to attract wider...

Total advertising revenue in 2019 surpassed $15 billion

Data from the 2019 Net Advertising Volumes (NAV) Report reported more than $15 billion total revenue in Canada. The internet accounted for the largest percentage of reported...

Black Press introduces Today’s Drive

In November, Black Press Media launched Today's Drive, a new auto platform that shows thousands of vehicles that are for sale. This innovative project is...

New fact sheet highlights that nine in ten readers prefer flyers...

News Media Canada has released a new fact sheet on flyers and inserts, that effectively highlights the industry in 2020, particularly in terms of...

More than three quarters of Canadians use flyers to plan grocery...

On October 21, 2020, Vividata (vividata.ca), Canada’s leading media and consumer research firm released their latest survey results. The Fall 2020 Study provided new data...

No Frills brings back printed flyers after drop in visits

In April 2020, parent company Loblaw announced that it was permanently discontinuing printed flyers at No Frills and the Real Canadian Superstore. Due to...

Why Google dominates advertising markets

News Media Canada is happy to share with all members are forthcoming journal article written by Dina Srinivasan. The article focuses on the many...

How Google abuses its position as a dominant platform to strong-arm...

This White Paper, published earlier this year by the U.S.-based News Media Alliance examines many areas where the strength and size of Google (negatively)...

Local shopping habits will be a major post-pandemic force

Data from an Accenture survey shows that Canadians will continue to have a lingering uneasiness in public spaces for some time following the COVID-19...