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Statistics show Federal Government ad spending on newspapers decreasing over time

Based on the most recent annual report on advertising from the Federal Government, only 5.5 per cent of the total media spend was allocated...

La Presse explains why credibility in digital advertising is priceless

Patrick Jutras, vice president of sales with La Presse, recently spoke with the Alliance for Audited Media to talk about how they attract new...

Millennials more trusting of digital ads: report

A new study shows that consumers tend to trust traditional advertising platforms more than digital ads. That trend, however, is reversed among Millennials. Between 58...

Canadians trust newspaper advertising

Trust in the news media is strong in Canada. Not only do Canadians continue to view advertising in a positive light, they also trust...

Ad Standards releases its 2017 consumer perspectives report

Ad Standards has released the latest volume of its annual review of consumer perspectives on advertising. This year's report examines public trust in advertisements, native...

Postmedia strikes innovative advertising deal with retailer

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed...

Fact Sheet: New snapshot on daily newspapers now available

A new fact sheet from News Media Canada provides a snapshot of the daily newspaper industry with data on circulation, revenue and readership. At the end of...

One in five new vehicle buyers does not use the Internet

In a recent survey of 2,400 Canadians it was revealed that one in five new vehicle buyers does not use the Internet at any stage of...

Consumers not comfortable with online behaviour tracking

Online users are routinely tracked online and almost nine out of ten (86%) realize this tracking is used to deliver ads. According to the Statista...

Canadians want government advertising in newspapers

More than seven out of Canadians want to see advertising for government programs and services in newspapers, based on a survey of more than...