Home Tags Advertising

Tag: Advertising

Friends of Canadian Broadcasting launch new campaign against Facebook

Friends of Canadian Broadcasting will launch a provocative new national campaign that targets Facebook for profiting from content created by Canadian news outlets without...

News Media Canada launches Maple Network Exchange, connecting Canadian marketers to...

News Media Canada is pleased to announce the launch of the Maple Network Exchange (MNE), a first-of-its-kind initiative for the organization. MNE offers premium...

Canadians spending more time with media: eMarketer

As COVID-19 continues to disrupt the lives of Canadians, new research from eMarketer forecasts that people are choosing to spend more of their time...

A breakthrough on government advertising in Saskatchewan

Earlier this month, the provincial government of Saskatchewan agreed to run paid space monthly in all newspapers that are members of the Saskatchewan Weekly...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...

Canadian band The Arkells are supporting journalism with offer of exclusive...

The Arkells, a band based in Hamilton, Ont., are asking fans to stop "running from that paywall" and support local newspapers and daily publications...

2018 Advertising volumes report now available

Ad spending in Canada grew more than 4% in 2019 to $16 billion.  Meanwhile, the 2018 Net Advertising Volumes (NAV) report has been released...

Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

VIA Rail and Touché collaborate on remarkable media campaign

Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad campaign. One of the key top-line...

Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media for government advertising at the...