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Primedia acquires Kubas Consultants

Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting firm established in 1977. The...

Case Study: The power of newspapers and their sites

Scotiabank advertised in newspapers and their sites, as part of their media buy, to promote its RSP message. The combination boosted spontaneous awareness of...

Leger study: Newspaper inserts work

A new Leger Marketing study on flyer readership found that 76 per cent of respondents look at flyers at least once a week, and...

World press trends: Ad revenues to increase, circulation relatively stable

The World Association of Newspapers and News Publishers (WAN-IFRA) has released its annual world press trends update. According to the report, world-wide newspaper circulation...

Revenue growth in third quarter for Canwest

Postmedia Network Inc., which recently purchased Canwest's publishing division, has reported third-quarter gains this fiscal year. The newspaper chain reported an overall revenue increase...

The newspaper industry – Canadian vs. the U.S.

The Canadian print newspaper market is much more buoyant than that in the United States. In 2009, Canadian ad revenues for print newspapers were...

Conference summary: Revenue opportunities from new technology

The annual World Telemedia 360 Conference was held in Malta in June. There was much discussion on how newspapers can make money in new...

Increasing ad revenues

Media-buying group ZenithOptimedia has raised its worldwide advertising growth estimate again, this time to a 3.5% hike in 2010 over the year before, citing...

Rogers launches Business without Borders with the Globe and Mail

Canadian Business and Profit have launched Business without Borders, a website in partnership with The Globe and Mail’s Report on Business magazine. The site,...

Conference Summary: The latest media research findings

Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media research and audience measurement. The...