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2010-2011 webinar schedule announced

Registration is now open for the 2010-2011 CNA/CCNA webinar series. Members who register for the complete series before September 20, 2010 pay only $225...

Strong second quarter for Canadian newspapers

Newspapers across the country are experiencing healthy financial growth this quarter. Vancouver-based newspaper publisher Glacier Media Inc. attributed increased revenues to larger advertising revenue...

Case Study: Newspapers work for advertorials

Shell Canada undertook an educational ad campaign in newspapers to help explain their initiatives. Newspapers provided the opportunity for long copy and allowed the...

Making Credit Decisions: A New Service for CCNA Members

The CNA’s advertising agency accreditation and credit rating process has long been an important tool for daily newspapers. Now, community newspapers can take advantage of...

CCNA releases new data on community newspaper advertising revenue

Total advertising revenue for Canadian community newspapers in 2009 was $1.19 billion according to the latest year-end report commissioned by the CCNA. Data was...

Primedia acquires Kubas Consultants

Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting firm established in 1977. The...

Case Study: The power of newspapers and their sites

Scotiabank advertised in newspapers and their sites, as part of their media buy, to promote its RSP message. The combination boosted spontaneous awareness of...

Leger study: Newspaper inserts work

A new Leger Marketing study on flyer readership found that 76 per cent of respondents look at flyers at least once a week, and...

World press trends: Ad revenues to increase, circulation relatively stable

The World Association of Newspapers and News Publishers (WAN-IFRA) has released its annual world press trends update. According to the report, world-wide newspaper circulation...

Revenue growth in third quarter for Canwest

Postmedia Network Inc., which recently purchased Canwest's publishing division, has reported third-quarter gains this fiscal year. The newspaper chain reported an overall revenue increase...