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La Presse announces new creative media service

La Presse, Canada’s largest French-language broadsheet newspaper, is offering advertisers a new creative media service. Jean Durocher, vice-president sales and marketing, says the new...

Summary of WAN/IFRA White Paper

WAN/IFRA just released a 72-page white paper entitled “Million Dollar Strategies for Newspaper Companies”. Suzanne Raitt, VP Marketing and Innovation, Canadian Newspaper Association, has...

Case Study: Nova Scotia Power

A series of powerful newspaper advertising success stories have been created by the Canadian Newspaper Association in partnership with the Canadian Community Newspaper Association....

Canada wins at Cannes Lions International Advertising Festival

Toronto ad agency Leo Burnett took home a bronze Lion trophy at this year’s Cannes Lions International Adverting Festival. The Proctor and Gamble press...

Extra awards: last chance

Open to all (newspapers, creative agencies, media planners, freelancers, etc.), the Extra Awards celebrate outstanding advertising in newspapers and their online sites. Deadline for...

From black and white flyers to full-colour websites

When Len Kubas started working at the Toronto Star's circulation department in 1969, ads were mostly black and white and the big department stores...

Getting readers and advertisers

It's a simple equation that guides most newspapers: more readers equals higher advertising rates equals more money. A second equation has become ever-more prevalent as...

Newspaper Association of America Conference: Topline

  More than ever this conference focused on the future which mainly meant digital. Some speakers provided strategic insights while others provided practical, revenue driven...

EXTRAS awards celebrate excellence in newspaper advertising

The Canadian Newspaper Association, in conjunction with the Canadian Community Newspapers Association is pleased to launch the Extra Awards for 2010. The Extra Awards celebrate...

Conference summary: Multi-platform Sales

The International Newsmedia Marketing Association (INMA) offered a one-day seminar on multi-platform sales. Sixteen different speakers from newspapers in Canada and the United States...