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Tag: Affluent / Educated / Decision-Makers

Newspapers 24/7: 2015 Edition (Presentation)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Newspapers 24/7: What’s Changed? Business Decision-Makers

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Twenty Tweetable Truths About Newspapers Delivered Digitally (2015)

Twenty Tweetable Truths About Newspapers Delivered Digitally: 20 facts that showcase digital newspaper (website, pdf, apps) vitality in 140 characters or less. To download: PC: Right-click...

Bosch: Targeting the Affluent and Boomers

The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution. The Objective: To build an upscale kitchen, either to have...

Newspapers Work: Canada vs U.S.

Canadians continue to embrace newspapers in print and digitally. In addition, ad revenues also remain solid. In Canada, newspapers and TV are the top...

Cruise Plus: Targeting Affluent Boomers

The Challenge: Travel agency Cruise Plus wanted to effectively remind Canadians about its offers on a year-round basis. Furthermore, Cruise Plus wanted to entice...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...

Mercedes: Targeting Young Professionals

The Challenge: Mercedes-Benz GLK wanted to get noticed by young professionals 35 to 45 during a tough recessionary period. The Objective: To emphasize Mercedes-Benz GLK...