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Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to purchase a vehicle in the...

Newspapers Work for Dealer Advertising

The Challenge: A local car advertiser was using another non-newspaper advertising method with little success. This advertiser wanted to build visits to the dealership. The...

Newspapers Drive Vehicle Sales: Infographic

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This infographic is designed as...

Newspaper Media Drive Vehicle Sales: Presentation

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all...

Newspaper Media Drive Vehicle Sales: 1-page written summary

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This one-page written summary provides...

Newspaper Media Drive Vehicle Sales: 2-page research summary with data charts

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This two-page summary provides a...

Proving Newspaper Media Works For Vehicle Advertising

The Challenge: A vehicle advertiser wanted to launch a new and innovative vehicle. This initiative would help it reinvigorate its well-established, high awareness brand. The...

Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Nissan Uses Augmented Reality with Print

Newspapers Canada launches its first video overview of an advertising case study. This latest case study is particularly suited to video as it shows...