Tag: Boomers
Twenty Tweetable Truths About Newspapers Delivered Digitally (2015)
Twenty Tweetable Truths About Newspapers Delivered Digitally: 20 facts that showcase digital newspaper (website, pdf, apps) vitality in 140 characters or less.
To download:
PC: Right-click...
Bosch: Targeting the Affluent and Boomers
The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution.
The Objective: To build an upscale kitchen, either to have...
Cruise Plus: Targeting Affluent Boomers
The Challenge: Travel agency Cruise Plus wanted to effectively remind Canadians about its offers on a year-round basis. Furthermore, Cruise Plus wanted to entice...
Newspapers Drive Purchase Decisions
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....
Newspapers Drive Purchase Decisions – PowerPoint presentation
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....
Newspapers Work for Government
Engaged Citizens Read Newspapers
Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...