Tag: Community Newspapers Drive Results
Upcoming Webinars: Community Newspapers Drive Results 2017
The official release date of this year's data from our annual Community Newspapers Drive Results study will be on Friday, April 21. The study...
Community newspapers influential in the automotive path-to-purchase
Data from the 2016 study Community Newspapers Drive Results confirms that newspapers and their websites are a key media influence when consumers are in...
Community newspapers drive results
Research proves that community newspaper readers notice the vehicle ads in their paper. Automotive ads in newspapers are also influential throughout all stages of the...
Community Newspapers Drive Results
Printed community newspaper readers are engaged with newspaper content across all platforms. The Community Newspapers Drive Results 2016 research study, funded by Canadian Heritage,...
Local information is the top reason for reading
The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada.
Research from 2016...
Newspapers influence auto purchase decisions
Recent research from Newspapers Canada sheds light on the role that printed community newspapers play in automotive purchase decision making.
When study participants were asked...
Printed community newspapers are favourite source of local news and information
In a recent 2016 survey, Canadian adults were asked to identify their favourite sources of local news and information. In markets large and small,...
Community newspaper readers love their flyers
Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community newspaper readers chose “Flyers/Inserts or...
Readers of community newspapers look at auto ads
Printed newspapers are a key driver in the automotive decision-making process. Seven out of ten community newspaper readers report that they read or look at...
Media engagement is important
The primary goal of advertising is to reach a defined audience in order to affect behaviour and influence potential customers. Engagement is also necessary...